Techniques and Technologies for Mobilizing Citizens: Do They Work?

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Techniques for mobilizing citizens to vote in elections have become highly sophisticated in large part thanks to get-out-the-vote (GOTV) research, with fascinating experimental evidence from interventions to increase turnout. Until recently, the use of these techniques has been mostly limited to electoral processes, often resorting to resource intensive tactics such as door-to-door canvassing and telemarketing campaigns. But as digital technologies such as email and SMS lower the costs for targeting and contacting individuals, the adaptation of these practices to participatory processes is becoming increasingly common. This leads to the question: how effective are GOTV-type efforts when using technology outside of the electoral realm?

One of the first (if not the first) efforts to bring together technology and GOTV techniques to non-electoral processes took place in the participatory budgeting (PB) process of the municipality of Ipatinga in Brazil in 2005. An automated system of targeted phone calls to landlines was deployed, with a recorded voice message from the mayor informing residents of the time and the location of the next PB meeting closest to them. Fast forward over a decade later, and New Yorkers can receive personalized text messages on their phones indicating the nearest PB polling location. Rather than a mere coincidence, the New York case illustrates a growing trend in participatory initiatives that – consciously or not – combine technology with traditional GOTV techniques to mobilize participation.

However, and unlike GOTV in elections, little is known about the effects of these efforts in participatory processes, the reasons for which I briefly speculated about in a previous post. We have just published a study in the British Journal of Political Science that, we hope, starts to reduce this gap between practice and knowledge. Entitled “A Get-Out-the-Vote Experiment on the World’s Largest Participatory Budgeting Vote in Brazil”, the study is co-authored by Jonathan Mellon, Fredrik M. Sjoberg and myself. The experiment was conducted in close collaboration with Rio Grande do Sul’s State Government (Brazil), which holds the world’s largest participatory budgeting process.

In the experiment, over 43,000 citizens were randomly assigned to receive email and text messages encouraging them to take part in the PB voting process. We used voting records to assess the impact of these messages on turnout and support for public investments. The turnout effect we document in the study is substantially larger than what has been found in most previous GOTV studies, and particularly those focusing on the effect of technologies like email and SMS. The increase in participation, however, did not alter which projects were selected through the PB vote: voters in the control and treatment groups shared the same preferences. In the study, we also assessed whether different message framing (e.g. intrinsic versus extrinsic) mattered. Not that much, we found, and a lottery incentive treatment had the opposite effect to what many might expect. Overall, our experiment suggests that tech-enabled GOTV approaches in participatory processes are rather promising if increasing levels of participation is one of the goals. But the “more research is needed” disclaimer, as usual, applies.

You can find the final study (gated version) here, and the pre-published (open) version here.

 

Catching up (again!) on DemocracySpot

cover-bookIt’s been a while since the last post here. In compensation, it’s not been a bad year in terms of getting some research out there. First, we finally managed to publish “Civic Tech in the Global South: Assessing Technology for the Public Good.” With a foreword by Beth Noveck, the book is edited by Micah Sifry and myself, with contributions by Evangelia Berdou, Martin Belcher, Jonathan Fox, Matt Haikin, Claudia Lopes, Jonathan Mellon and Fredrik Sjoberg.

The book is comprised of one study and three field evaluations of civic tech initiatives in developing countries. The study reviews evidence on the use of twenty-three information and communication technology (ICT) platforms designed to amplify citizen voices to improve service delivery. Focusing on empirical studies of initiatives in the global south, the authors highlight both citizen uptake (yelp) and the degree to which public service providers respond to expressions of citizen voice (teeth). The first evaluation looks at U-Report in Uganda, a mobile platform that runs weekly large-scale polls with young Ugandans on a number of issues, ranging from access to education to early childhood development. The following evaluation takes a closer look at MajiVoice, an initiative that allows Kenyan citizens to report, through multiple channels, complaints with regard to water services. The third evaluation examines the case of Rio Grande do Sul’s participatory budgeting – the world’s largest participatory budgeting system – which allows citizens to participate either online or offline in defining the state’s yearly spending priorities. While the comparative study has a clear focus on the dimension of government responsiveness, the evaluations examine civic technology initiatives using five distinct dimensions, or lenses. The choice of these lenses is the result of an effort bringing together researchers and practitioners to develop an evaluation framework suitable to civic technology initiatives.

The book was a joint publication by The World Bank and Personal Democracy Press. You can download the book for free here.

Women create fewer online petitions than men — but they’re more successful

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Another recent publication was a collaboration between Hollie R. Gilman, Jonathan Mellon, Fredrik Sjoberg and myself. By examining a dataset covering Change.org online petitions from 132 countries, we assess whether online petitions may help close the gap in participation and representation between women and men. Tony Saich, director of Harvard’s Ash Center for Democratic Innovation (publisher of the study), puts our research into context nicely:

The growing access to digital technologies has been considered by democratic scholars and practitioners as a unique opportunity to promote participatory governance. Yet, if the last two decades is the period in which connectivity has increased exponentially, it is also the moment in recent history that democratic growth has stalled and civic spaces have shrunk. While the full potential of “civic technologies” remains largely unfulfilled, understanding the extent to which they may further democratic goals is more pressing than ever. This is precisely the task undertaken in this original and methodologically innovative research. The authors examine online petitions which, albeit understudied, are one of the fastest growing types of political participation across the globe. Drawing from an impressive dataset of 3.9 million signers of online petitions from 132 countries, the authors assess the extent to which online participation replicates or changes the gaps commonly found in offline participation, not only with regards to who participates (and how), but also with regards to which petitions are more likely to be successful. The findings, at times counter-intuitive, provide several insights for democracy scholars and practitioners alike. The authors hope this research will contribute to the larger conversation on the need of citizen participation beyond electoral cycles, and the role that technology can play in addressing both new and persisting challenges to democratic inclusiveness.

But what do we find? Among other interesting things, we find that while women create fewer online petitions than men, they’re more successful at it! This article in the Washington Post summarizes some of our findings, and you can download the full study here.

Other studies that were recently published include:

The Effect of Bureaucratic Responsiveness on Citizen Participation (Public Administration Review)

Abstract:

What effect does bureaucratic responsiveness have on citizen participation? Since the 1940s, attitudinal measures of perceived efficacy have been used to explain participation. The authors develop a “calculus of participation” that incorporates objective efficacy—the extent to which an individual’s participation actually has an impact—and test the model against behavioral data from the online application Fix My Street (n = 399,364). A successful first experience using Fix My Street is associated with a 57 percent increase in the probability of an individual submitting a second report, and the experience of bureaucratic responsiveness to the first report submitted has predictive power over all future report submissions. The findings highlight the importance of responsiveness for fostering an active citizenry while demonstrating the value of incidentally collected data to examine participatory behavior at the individual level.

Does online voting change the outcome? Evidence from a multi-mode public policy referendum (Electoral Studies)

Abstract:

Do online and offline voters differ in terms of policy preferences? The growth of Internet voting in recent years has opened up new channels of participation. Whether or not political outcomes change as a consequence of new modes of voting is an open question. Here we analyze all the votes cast both offline (n = 5.7 million) and online (n = 1.3 million) and compare the actual vote choices in a public policy referendum, the world’s largest participatory budgeting process, in Rio Grande do Sul in June 2014. In addition to examining aggregate outcomes, we also conducted two surveys to better understand the demographic profiles of who chooses to vote online and offline. We find that policy preferences of online and offline voters are no different, even though our data suggest important demographic differences between offline and online voters.

We still plan to publish a few more studies this year, one looking at digitally-enabled get-out-the-vote (GOTV) efforts, and two others examining the effects of participatory governance on citizens’ willingness to pay taxes (including a fun experiment in 50 countries across all continents).

In the meantime, if you are interested in a quick summary of some of our recent research findings, this 30 minutes video of my keynote at the last TicTEC Conference in Florence should be helpful.

 

 

New Papers Published: FixMyStreet and the World’s Largest Participatory Budgeting

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Voting in Rio Grande do Sul’s Participatory Budgeting  (picture by Anderson Lopes)

Here are two new published papers that my colleagues Jon Mellon, Fredrik Sjoberg and myself have been working on.

The first, The Effect of Bureaucratic Responsiveness on Citizen Participation, published in Public Administration Review, is – to our knowledge – the first study to quantitatively assess at the individual level the often-assumed effect of government responsiveness on citizen engagement. It also describes an example of how the data provided through digital platforms may be leveraged to better understand participatory behavior. This is the fruit of a research collaboration with MySociety, to whom we are extremely thankful.

Below is the abstract:

What effect does bureaucratic responsiveness have on citizen participation? Since the 1940s, attitudinal measures of perceived efficacy have been used to explain participation. The authors develop a “calculus of participation” that incorporates objective efficacy—the extent to which an individual’s participation actually has an impact—and test the model against behavioral data from the online application Fix My Street (n = 399,364). A successful first experience using Fix My Street is associated with a 57 percent increase in the probability of an individual submitting a second report, and the experience of bureaucratic responsiveness to the first report submitted has predictive power over all future report submissions. The findings highlight the importance of responsiveness for fostering an active citizenry while demonstrating the value of incidentally collected data to examine participatory behavior at the individual level.

An earlier, ungated version of the paper can be found here.

The second paper, Does Online Voting Change the Outcome? Evidence from a Multi-mode Public Policy Referendum, has just been published in Electoral Studies. In an earlier JITP paper (ungated here) looking at Rio Grande do Sul State’s Participatory Budgeting – the world’s largest – we show that, when compared to offline voting, online voting tends to attract participants who are younger, male, of higher income and educational attainment, and more frequent social media users. Yet, one question remained: does the inclusion of new participants in the process with a different profile change the outcomes of the process (i.e. which projects are selected)? Below is the abstract of the paper.

Do online and offline voters differ in terms of policy preferences? The growth of Internet voting in recent years has opened up new channels of participation. Whether or not political outcomes change as a consequence of new modes of voting is an open question. Here we analyze all the votes cast both offline (n = 5.7 million) and online (n = 1.3 million) and compare the actual vote choices in a public policy referendum, the world’s largest participatory budgeting process, in Rio Grande do Sul in June 2014. In addition to examining aggregate outcomes, we also conducted two surveys to better understand the demographic profiles of who chooses to vote online and offline. We find that policy preferences of online and offline voters are no different, even though our data suggest important demographic differences between offline and online voters.

The extent to which these findings are transferable to other PB processes that combine online and offline voting remains an empirical question. In the meantime, nonetheless, these findings suggest a more nuanced view of the potential effects of digital channels as a supplementary means of engagement in participatory processes. I hope to share an ungated version of the paper in the coming days.

World Development Report 2016: Digital Dividends

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The World Development Report 2016, the main annual publication of the World Bank, is out. This year’s theme is Digital Dividends, examining the role of digital technologies in the promotion of development outcomes. The findings of the WDR are simultaneously encouraging and sobering. Those skeptical of the role of digital technologies in development might be surprised by some of the results presented in the report. Technology advocates from across the spectrum (civic tech, open data, ICT4D) will inevitably come across some facts that should temper their enthusiasm.

While some may disagree with the findings, this Report is an impressive piece of work, spread across six chapters covering different aspects of digital technologies in development: 1) accelerating growth, 2) expanding opportunities, 3) delivering services, 4) sectoral policies, 5) national priorities, 6) global cooperation. My opinion may be biased, as somebody who made some modest contributions to the Report, but I believe that, to date, this is the most thorough effort to examine the effects of digital technologies on development outcomes. The full report can be downloaded here.

The report draws, among other things, from 14 background papers that were prepared by international experts and World Bank staff. These background papers serve as additional reading for those who would like to examine certain issues more closely, such as social media, net neutrality, and the cybersecurity agenda.

For those interested in citizen participation and civic tech, one of the papers written by Prof. Jonathan Fox and myself – When Does ICT-Enabled Citizen Voice Lead to Government Responsiveness? – might be of particular interest. Below is the abstract:

This paper reviews evidence on the use of 23 information and communication technology (ICT) platforms to project citizen voice to improve public service delivery. This meta-analysis focuses on empirical studies of initiatives in the global South, highlighting both citizen uptake (‘yelp’) and the degree to which public service providers respond to expressions of citizen voice (‘teeth’). The conceptual framework further distinguishes between two trajectories for ICT-enabled citizen voice: Upwards accountability occurs when users provide feedback directly to decision-makers in real time, allowing policy-makers and program managers to identify and address service delivery problems – but at their discretion. Downwards accountability, in contrast, occurs either through real time user feedback or less immediate forms of collective civic action that publicly call on service providers to become more accountable and depends less exclusively on decision-makers’ discretion about whether or not to act on the information provided. This distinction between the ways in which ICT platforms mediate the relationship between citizens and service providers allows for a precise analytical focus on how different dimensions of such platforms contribute to public sector responsiveness. These cases suggest that while ICT platforms have been relevant in increasing policymakers’ and senior managers’ capacity to respond, most of them have yet to influence their willingness to do so.

You can download the paper here.

Any feedback on our paper or models proposed (see below, for instance) would be extremely welcome.

unpacking

unpacking user feedback and civic action: difference and overlap

I also list below the links to all the background papers and their titles

Enjoy the reading.

Unusual suspects? Effects of technology on citizen engagement

(Originally posted on the World Bank’s Let’s Talk Development blog)

What is the effect of technology on citizen engagement? On the one hand, enthusiasts praise the prospects offered by technology: from real-time beneficiary feedback to collaborative policymaking, the possibilities for listening at scale seem endless. Skeptics, on the other, fear that unequal access to technologies will do nothing but favor the “usual suspects”, empowering the already empowered and reinforcing existing inequalities. While the debate sometimes gets heated, a common feature unites both sides: there is limited evidence to support both views.

Providing evidence to better inform practice at the intersection of technology and citizen engagement is one of the core goals of the Bank’s Digital Engagement Evaluation Team (DEET). And, to contribute empirical data to the debate on the effects of technology on participatory processes, the team has been carrying out a number of studies, some of them covering as many as 132 countries.

The results of one of these studies have just been published, looking at the effects of Internet voting on the world’s largest participatory budgeting exercise, in the state of Rio Grande do Sul, Brazil. Every year, over one million people participate in the state-wide process, where citizens can vote either online or offline for projects that are to be included in the public budget. In this study we present the results of a unique survey of over 22,000 Internet voters, focusing on three key research questions:

1) Does an opportunity to vote online increase participation?
2) If so, what is the socioeconomic profile of new voters?
3) And finally, what is the level of pre-existing engagement of these online voters?

Anticipating some of our results here, nearly two-thirds of respondents answer the first question affirmatively, saying they would not have taken part in the vote if online voting (i-voting) was not available. This evidence supports the view that technology increases participation among individuals who would not have voted otherwise. In parallel to this, our study shows that introducing i-voting does not lead to a substitution effect, meaning that for the most part, those who vote offline will continue to do so, despite the introduction of i-voting.

On the second question, a picture of the “usual suspects” of online engagement emerges: all else equal, i-voting seems more likely to engage individuals who are younger, male, of higher income and educational attainment, and more frequent social media users. However, from a civic engagement perspective i-voting seems to engage rather unusual suspects, boosting inclusiveness and engaging individuals who were previously uninspired by traditional politics and community activities.

In short, i-voting increases participation among previously non-engaged strata of the population, promoting the inclusiveness of the process as a whole. However, these new participants – the online-only voters – are likely to be socio-economically more privileged: a compelling reason for combining multiple avenues (online and offline) for participation.

In the study we analyze these findings in light of the literature on convenience voting, participatory governance and collective intelligence. We conclude with the implications of the findings for future practice and research.

You can download the paper here

DemocracySpot’s Most Read Posts in 2014

Glasses for reading (1936) – Nationaal Archief

(I should have posted this on the 31st, but better late than never)

Below are some of the most read posts in 2014. While I’m at it, I’ll take the opportunity to explain the reduced number of posts in the last few months. Since mid-2014 I have been working with a small team of political and data scientists on a number of research questions at the intersection of technology and citizen engagement (I presented a few preliminary findings here). Following the period of field work, data collection and experiments, we have now started the drafting and peer-review stage of our research. This has been an extremely time-consuming process, which has taken up most of my weekends, when I generally write for this blog.

Still, one of my new year’s resolutions is precisely to better discipline myself to post more regularly. And I am hopeful that the publication of our upcoming research will make up for the recent reduction in posts. We will start to disseminate our results soon, so stay tuned.

In the meantime, here’s a selection of the five most read posts in 2014.

The Problem with Theory of Change

Technology and Citizen Engagement: Friend or Foe? 

A Brilliant Story of Participation, Technology and Development Outcomes

When Citizen Engagement Saves Lives (and what we can learn from it) 

Social Accountability: What Does the Evidence Really Say?

A Brilliant Story of Participation, Technology and Development Outcomes

Brazilian electronic voting machine

A major argument for democratic governance is that more citizen participation leads to better outcomes through an improved alignment between citizens’ preferences and policies. But how does that play out in practice? Looking at the effects of the introduction of electronic voting (EV) in Brazil, a paper by Thomas Fujiwara (Princeton) sheds light on this question. Entitled “Voting Technology, Political Responsiveness, and Infant Health: Evidence from Brazil” (2013), it is one of the best papers I’ve read when it comes to bringing together the issues of technology, participation and development outcomes.

Below is an extract from the paper:

This paper provides evidence on how improving political participation can lead to better service outcomes. It estimates the effects of an electronic voting, or EV, technology in reducing a mundane, but nonetheless important, obstacle to political participation: difficulty in operating ballots. The results indicate that EV caused a large de facto enfranchisement of less educated voters, which lead to the election of more left-wing state legislators, increased public health care spending, utilization (prenatal visits), and infant health (birth weight).

While filling out a ballot may be a trivial task to educated citizens in developed countries, the same is not true in Brazil, where 23% of adults are “unable to read or write a simple note” and 42% did not complete the 4th grade. Moreover, before 1994 Brazilian paper ballots required voters to write a candidate’s name or electoral number and involved only written instructions. This resulted in a substantial quantity of error-ridden and blank ballots being cast, generating a large number of residual votes (not assigned to a candidate and discarded from the tallying of results).

In the mid-1990’s, the Brazilian government developed an EV technology as a substitute for paper ballots. While its introduction aimed at reducing the time and costs of voting counting, other features of the technology, such as the use of candidates’ photographs as visual aids, the use of “error” messages for voters about to cast residual votes, and guiding the voting process step by step, facilitated voting and reduced errors.

(…) Estimates indicate that EV reduced residual voting in state legislature elections by a magnitude larger than 10% of total turnout. Such effect implies that millions of citizens who would have their votes go uncounted when using a paper ballot were de facto enfranchised. Consistent with the hypothesis that these voters were more likely to be less educated, the effects are larger in municipalities with higher illiteracy rates. Moreover, EV raises the vote shares of left-wing parties.

The paper will go on to argue that this enfranchisement of the less educated citizenry did indeed affect public policy. (…) I focus on  state government spending, in particular on an area that disproportionately affects the less educated: health care. Poorer Brazilians rely mostly on a public-funded system for health care services, which richer voters are substantially more likely to use the co-existing private services. The less educated have thus relatively stronger preferences for increased public health care provision, and political economy models predict that increasing their participation leads to higher public spending in this area.

Using data from birth records, I also find that EV raised the number of prenatal visits by women to health professionals and lowered the prevalence of low-weight births (below 2500g), and indicator of newborn health. Moreover, these results hold only for less educated mothers, and I find no effects for the more educated, supporting the interpretation that EV lead to benefits specifically targeted at poorer populations.

Fujiwara’s findings are great for a number of reasons, some of which I highlight below:

  • Participation and policy preferences: The findings in this paper support the argument for democratic governance, showing that an increase in the participation of poorer segments of society ultimately leads to better service results.
  • Institutions and context: The paper indirectly highlights how innovations are intrinsically linked to institutions and their context. For instance, as noted by Fujiwara, “the effect of EV is larger in the proportional representation races where a paper ballot requires writing down the name or number of the candidate (lower chamber of congress and state legislature) than in the plurality races where a paper ballot involves checking a box (senate, governor, and president).” In other words, the electoral system matters, and the Brazilian outcomes would be most likely to be replicated in countries with similar electoral processes (and levels of ballot complexity), rather than those adopting plurality voting systems. (If I remember well, this was one of the findings of a paper by Daniel Hidalgo (unpublished),  comparing the effects of e-voting in Brazil and India: the effects of e-voting for elections in the lower house in India [plurality vote] were smaller than in Brazil). In a similar vein, the effects of the introduction of similar technology would probably be lower in places with higher levels of educational attainment within poor segments of society.
  • Technology and elections: Much of the work on technology and accountability evolves around non-electoral activities that are insulated from existing processes and institutions, which tends to mitigate the chances of real-life impact. And, whether you like it or not, elections remain one of the most pervasive and consequential processes involving citizen participation in public affairs. There seems to be untapped potential for the use of technology to leverage electoral processes (beyond partisan campaigns). Finding ways to better inform voters (e.g. voting advice applications) and to lower the barriers for entry in electoral competition (why not a Rock the Vote for unlikely candidates?) are some of the paths that could be further explored. Fujiwara’s paper show how technology can enhance development outcomes by building on top of existing institutions.
  • Technology and inclusion: For a number of people working with development and public policy, a major concern with technology is the risk of exclusion of  marginalized groups. While that is a legitimate concern, this paper shows the opposite effect, reminding us that it is less about technology and more about the use that one makes of it.
  • Unintended effects: The use of technology in governance processes is full of stories of unintended effects. Most of them are negative ones, epitomized by the case of digitization of land records in Bangalore [PDF]: instead of transparency and efficiency, it led to increased corruption and inefficiencies. Fujiwara’s paper shows that unexpected benefits are also possible. While the primary goal of  the introduction of e-voting in Brazil was related to costs and time, another major unanticipated impact was better service outcomes. If unintended effects are often overlooked by practitioners and researchers alike, this paper highlights the need to look for effects beyond those originally intended.

All of these points, added to the methodological approach adopted by Fujiwara, are good reasons to read the paper. You can find it here [PDF].