Have you ever found yourself in a situation where you’re pulling on a door marked “pull” only to realize that you have to “push” to open it? These ubiquitous poorly designed doors are called “Norman doors” that both confuse and embarrass door openers.
Online, certain experiences are not so different from physical Norman doors. Imagine that you are trying to accomplish a task online, such as requesting a service or paying a bill, but you just cannot understand what you have to do to get it done. It’s not your fault: you have just been victim of bad user experience (UX) design.
Less visible to the public, civil servants themselves are also victims: software developed to conduct simple and menial tasks are so poorly designed that training to use them is required. In the worst, and unfortunately common scenario, civil servants refuse to adopt a new piece of software, despite training that often substitutes for real change management to usable digital processes. And behind narratives of “resistance to change” and “poor ownership” of software, often hides poor UX design; something that cannot be solved by decrees or dollars alone.
In the private sector, poor UX gets you out of business. In the public sector, exceptions apart, users are blamed for low uptake. But it doesn’t always have to be this way.
Enter UX research and design
The term user experience was coined in 1993 by the famous cognitive psychologist and designer Don Norman, while conducting human interaction research and application at Apple Computers. As put by Norman, going beyond human-computer interaction, user experience covers “all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.”
In the private sector, the concept of user experience has been operationalized through user research. In general, the term user research refers to a continuous research process, that allows to learn about users and create services that increasingly meet their needs. Focusing on understanding users’ behaviors, needs, and motivations, user research employs a number of methods, such as card sorting , task analysis, and usability testing. Companies like Google, Netflix and Airbnb take user research seriously, dedicating sizeable budgets to these activities. There are good reasons for this: research estimates that on average, every dollar invested in UX brings 100 in return , an ROI of 9,900%, with firms considering UX capacity “a matter of survival”.
A growing number of governments are starting to give UX research the attention that it deserves, such as the UK’s Government Digital ServiceUnited States Digital Service Unit, and Team Digitale in Italy, to cite a few. A smaller number of governments in lower- and middle-income countries are also starting to embrace this approach. For example, Argentina’s government created a new digital driving license, replacing physical cards with a digital document stored on users’ smartphones. Through a combination of user research and agile software development, the government delivered the new license in 65 days. In a similar vein, in Moldova, the combination of user research and process reengineering led to the elimination of several steps for parents’ enrollment in the country’s child care benefits program: workload for enrollment and processing benefits were reduced by 70%, dramatically reducing the time for benefits to reach the families.
Service design and the empathy gap
Studies by cognitive scientists and psychologists consistentlyreveal an empathy gap where decision-makers overestimate the similarity between what they value and what others value. Part of this effect stems from decision-makers’ natural incapacity to put themselves in someone else’s shoes. In this respect, one of the core functions of user research is precisely bridging this empathy gap, allowing the researcher to better capture the user’s perspective.
If by now user research should be a prerequisite for the design of any services, this is even more true for services in developing countries. This is so because, the more different the realities of two individuals, the larger the empathy gap between the two of them. This includes socio-economic background, including age, gender, ethnic background, or disabilities, as well as digital literacy. And all else equal, the less developed a country the less likely public services are designed by people who use them, or who share experiences that are closer to that of the end-users. In that case it is common to find, for instance, designers of public transport systems who use private drivers and health experts who never received treatment in a public hospital. The result are services built on a larger empathy gap, conceived by people whose frame of reference is even more distant from everyday users.
If governments are willing to deliver digital services that truly add value to their users, they will have to start paying significantly more attention to user research than they currently do. In practice, closing the empathy gap requires a number of steps that are worth highlighting. First, governments should be directly employing public servants who have skills in user research, combined with professionals with additional Internet-era skills such as digital design and agile project management. Second, governments should adopt a “users’ needs” first approach when prioritizing which services are digitized. That is, instead of relying on a checklist approach to ‘eServices’, governments let user research guide them on which services should be digitized. Finally, governments should abandon the number of services provided as a measure of success and instead, focus on the number of users who get services that are faster, cheaper and more efficient.
We are cognizant that for some government and development professionals, these three steps may be considered a tall ask. But that’s the only way forward if we want to avoid reproducing digital Norman doors, wasting resources and further frustrating public service users.
Since the beginning of the coronavirus outbreak, legislative bodies around the world have struggled to function. Meanwhile, from Europe, all the way to Australia and Pakistan, calls to ensure that national legislatures continue to operate abound. In the UK, over 100 MPs signed an open letter asking for the creation of a digital parliament to “maintain democratic traditions in accordance with social distancing.” In the US, amidst media concerns of a “sidelined” Congress, dozens of House Democrats sent a letter to their leadership calling for a change in the rules to enable remote voting.
The disruption in legislative work caused by the pandemic has visibly impacted crisis response efforts. For instance, in Canada, the House of Commons delayed for weeks the vote on a critical wage bill, aimed at covering a percentage of employees’ wages so that employers can keep them on the payroll. The key point of contention? Liberals wanted to vote via virtual parliament, while Conservatives asked for in-person participation.
The functioning of parliaments becomes all the more important as fears of executive overreach are revealed to be founded). Indeed, previous evidence suggests that a pandemic crisis is fertile ground for authoritarian drifts; and chronic abuses are unlikely to stop as the outbreak expands and a growing number of parliaments are unable to work.
Freedom of information for example – particularly relevant during such crises – is under assault. The Global Right to Information Rating shows that since the beginning of the coronavirus outbreak, countries on multiple continents have altered or lifted their “right to know” legislation. At the same time, a growing number of governments restrict journalistic coverage of the outbreak through threats and detentions.
In a context where traditional forms of collective action and resistance – such as social movements and protests – are constrained by physical distancing, parliaments should be the first line of defense in flattening the authoritarian curve. While innovative models of social activism are certainly emerging, they may not be sufficient to contain authoritarian drifts. To avoid rule of law giving way to rule by decree, parliaments must continue working, even if virtually.
The Brazilian Virtual House of Representatives
On March 11th, the Director General of the World Health Organization (WHO) declared the coronavirus outbreak a pandemic. Six days later, in one of the swiftest parliamentary responses, the Brazilian House of Representatives approved a normative resolution authorizing MPs to vote online and provided guidelines for the launch of a “virtual parliament”.
The Office of the Clerk and the House’s digital services (Department for Information Technology and Innovation, DITEC) immediately got to work on the technical solutions required by this rule change. The mobile application Infoleg, originally developed to follow up on the work of the House of Representatives, was repurposed to enable MPs’ mobile phones, following authentication protocols, to function as remote devices for registering presence and casting votes. But Infoleg is more than an e-voting app: it integrates most of the information required by an MP to properly navigate parliamentary sessions, including the list of representatives that will discuss a bill, or the pending procedural motions involved in the deliberation of a matter. While MPs use an external videoconferencing system for their interventions during sittings, the critical systems for registering presence and votes are entirely developed and managed by the House’s internal digital services.
On March 25th, eight days after enacting the new Rules of Procedure, the House of Representatives conducted the first online voting in its history. By April 9th ten virtual sessions had been held, with 15 pieces of legislation, six urgency motions and one constitutional amendment passed. Average attendance for these ten virtual sessions was 98.6% (503 out of 513 representatives), far above the in-person average (87.1%). The constitutional amendment, it seems, was the first ever to be approved by a legislative body through online voting. It was also one of the fastest legislative responses to the financial challenges generated by the pandemic – especially important given the delicate fiscal situation of the country.
Explaining the rapid transition
There is no single explanation of why some parliaments are struggling to function, while others are being more reactive. Yet in the case of Brazil, three enabling factors are worth highlighting.
Strong digital capacity does not guarantee a smooth transition to a virtual modus operandi. Take for instance Estonia, which has one of the most technologically savvy governments in the world and where online voting for elections is old news: as noted by Andy Williamson, Senior Researcher for the Inter Parliamentary Union, existing regulation prohibits remote sitting of the Estonian parliament. In other words, along with digital capacity, the shift to a virtual parliament may in many cases require political leadership to eliminate analog obstacles. In the Brazilian case, this included swift action by the Speaker of the House, who expedited a normative resolution that was rapidly approved by MPs across the political spectrum. This process, however, must be understood in its broader political context. The current relationship between the national Executive and Legislative is notoriously conflictual. It is therefore possible that the rapid response was also a preemptive move by the House to avoid executive overreach and to maintain political relevance during the crisis. Parliaments in similar situations may want to take note.
The importance of the administrative capacity of the Office of the Clerk (the Office) should not be understated. Amassing some of the most qualified civil servants in Brazil, it is the Office that makes political responses technically viable – examining constraints and opportunities and advising the House leadership on the most effective approaches. It should be noted that the adoption of the virtual parliament resolution was facilitated by existing legislation. Passed in October 2019 as a result of a shared vision between the House leadership and the Office of the Clerk, this legislation includes guidelines for a paperless legislative process.
Finally, a key enabler of the rapid response by the Brazilian House was the existence of a highly qualified, in-house digital team (DITEC), with the mandate and resources to quickly redesign systems that were already developed , maintained and updated internally (e.g. Infoleg, remote voting for committees). The full implementation of the virtual parliament was by no means a small task, and involved DITEC’s core teams on user experience, cybersecurity, application development, legislative informatics, voting and attendance systems, plenary operation (e.g. video streaming), help desk, and emergency response.
It is worth noting that DITEC’s response builds on a tradition of excellence. The House of Representatives has for over a decade been a trailblazer in digital democracy, illustrated for instance by the 2009 launch of e-Democracia, a collaborative platform to engage citizens and civil society organisations in the lawmaking process.
In short, digital transformation does not happen overnight, and the House’s timely response to pandemic-related challenges was in part due to in-house capacity built and honed over the years. (Full disclosure, I was an adviser to the e-Democracia program in its early days, when working on my research ondigital parliaments).
Potential effects of virtual parliaments
It is too early to assess the effects of the pandemic on democratic institutions. The same is true for the medium- and long-term effects of legislatures’ transitions to digital environments. But for the Brazilian case, we can hypothesize:
Effects on party politics
The virtualization of parliamentary procedures may lead to further strengthening of party leaders. First, given that MPs are no longer traveling to the capital, the number of in-person meetings, both formal and informal, is drastically reduced. This reinforces the coordination role of party leaders, already an important position in Brazil. Second, with sittings taking place virtually, for practical reasons the ‘floor time’ allocated to MPs is reduced, increasing the visibility of party leaders who also control the floor time allowed for their MPs.
The impact of this increased influence and visibility of party leaders is uncertain. On the one hand, in a multi-party system with 24 parties represented in the House, a strengthening of leaders’ coordination roles may facilitate the management of legislative politics and even enhance House efficiency. On the other hand, it may weaken the position of a considerable contingent of representatives who work somewhat independently, across party lines. This could be particularly problematic for newly elected MPs who benefited from the support of political renewal movements, whose allegiances to party lines are weaker. This effect could be offset, however, by the stronger online presence of these new, often younger MPs who are used to engaging remotely with their constituents.
Effects on media coverage and third party oversight
As in most countries, the media coverage of politics in Brazil is centered in the capital city, with most journalists, offices and support staff based in Brasília. A good part of that infrastructure depends on in-person and informal exchanges between journalists and their sources, through hallway conversations, over coffee, or at social events. Civil society organisations follow a similar pattern, focusing their advocacy and oversight activities where most MPs are found. With a transition to virtual operation, economies of scale in terms of geographic location and in-person interactions are lost.
A potential secondary effect is that the House becomes less subject to scrutiny from the press and organized groups. Some CSO leaders have indeed expressed such concerns over the shift. José Antonio Moroni, leader of a coalition of social movements for political reform lamented to a local media outlet: “[…] before the MPs circulated in the corridors, and we managed, to a certain extent, to have a dialogue. Now, with this process, we get nothing.” But organisations are reacting quickly, as described by a member of the Education Workers’ Confederation: “We, for instance, already have a list of all the MPs, with e-mail, WhatsApp details, and now we are incentivizing our member organizations not only to maintain their communication with MPs, but actually to intensify the online pressure.”
More digital politics (and fake news)
As the Brazilian parliament moves to an online environment and physical distancing measures continue to be implemented (with varying degrees of success), we should also expect that more political conversations will take place online. This is not necessarily good news, particularly given that somestudies suggest that Brazil is particularly fertile ground for fake news. Add to this a combination of a growing polarization between the branches of government, and the infodemic generated by the current crisis, and you have all the ingredients for accelerating the fake news arms race in the country. As we argued in a recent report, a possible consequence of this arms race is a further and unhealthy shift of the focus of public debates: towards disputes over the authenticity of statements and evidence, reducing the time and energy left to discuss possible actions and solutions to problems.
Whether these hypotheses are validated or not remains an empirical question. These effects become more probable the longer that parliament is obliged to work remotely – a function of the length of the crisis.
For national legislatures like Brazil’s, the hypothetical adverse effects of a virtual parliament are dwarfed by the possibility of undermining the structure of checks and balances. In other words, these potential effects should be weighed against the possibility of a closed parliament.
The temporary transition to an online environment should also be regarded as an opportunity to explore options for a more open parliament going forward. For example, virtual citizen panels, consisting of randomly selected citizens representing a microcosm of the population, could be convened online to advise on divisive issues including crisis response measures (after all, if parliament can function in a decentralized manner, why not consider the same for a more participatory model of politics?) Such an effort – which would, again, require a political decision by the House leadership – would put the parliament at the forefront of democratic innovations.
In this respect, from a digital democracy perspective, the Brazilian case is one more example of the prospects and limitations of technology for achieving democratic aspirations. The fact that the House adopted a virtual model is critical at this moment. Yet it does not render the legislative any more transparent, representative or participatory than before. Without reforms, digital practices will always mirror their analog origins, whether good and bad. International organizations, donors and tech enthusiasts should not therefore delude themselves: establishing virtual parliaments will do nothing for national legislatures that suffer from pre-existing conditions or that are already on life support. As some recent events attest, national parliaments themselves can be accomplices in the crossing of democratic lines during the coronavirus response.
From a more technical perspective, democracy scholars and practitioners (myself included), have long been aware of the importance of face-to-face interactions for democratic processes. The limitations of existing solutions for digital replication of these interactions was no secret. What few of us expected, however, was how fast democratic praxis would have to transition to a virtual space in order to maintain basic functioning. This applies not only to legislative procedures but also to democratic innovations such as participatory budgeting and citizens assemblies. Unless one believes this pandemic is a one-off with short-term consequences only, the current context reveals the need to invest time and resources in reducing, at least partially, the dependency of democratic processes on face-to-face interaction. If the question of how to best achieve online participation and deliberation at scale was once a niche area, this is no longer the case.
On a more futuristic note: could virtual parliaments be an additional source of resilience in the case of unilateral action by any given executive? Consider the case of Estonia’s Digital Embassies program. Based on cloud technology and off-site servers based in Luxembourg, the program aims to ensure the functioning of critical government functions regardless of Estonia’s territorial integrity. Historically, parliaments have been shut down through coercion of parliamentarians and the closure of legislatives’ physical spaces. But what happens if a parliament can work virtually, with MPs geographically dispersed within and outside their territory? Again, it is an empirical question that – one hopes – won’t need to be answered anytime soon.
Finally, and back to the Brazilian case: as previously mentioned, several countries have altered or lifted their “right to know” legislation during the crisis. The Brazilian President recently enacted a provisional measure temporarily suspending deadlines for answering certain information requests from the public. The Speaker of the House has already announced his intention to reverse the measure in parliament. While the final result is hard to anticipate, one thing is certain: the next battle for the right to information in Brazil will take place online.
The rapid evolution of digital technologies has been changing relationships between governments and citizens around the world. These shifts make it the right time to pose the key question a new World Bank publication explores:
Will digital technologies, both those that are already widespread and those that are still emerging, have substantial impacts on the way citizens engage and the ways in which power is sought, used, or contested?
The report argues that, regardless of lower technology penetration levels, and given more malleable governance contexts, developing countries may be more influenced by the effects of emerging technologies than older states with greater rigidity and legacy technologies. Digitally influenced citizen engagement is potentially a “leapfrog” area in which developing nations may exploit emerging technologies before the wealthier parts of the world.
But countries can leapfrog to worse futures, not only better ones. The report also conveys concerns about the negative effects digital technologies can have on the governance of nations. Yet, despite emerging challenges, it contends that new and better citizen engagement approaches are possible.
What is missing from public discourse is a discussion of the wide range of options that citizens and decision-makers can call upon to enhance their interactions and manage risks. To consider these options, the report makes 11 predictions regarding the effects of technology on citizen engagement in the coming years, and their policy implications. It also offers six measures that would be prudent for governments to take to mitigate risks and leverage opportunities that technological development brings about.
None of the positive scenarios predicted will emerge without deliberate and intentional actions to support them. And the extent to which they can be shaped to further societal goals will depend on constructive dialogue between governments and citizens themselves. Ultimately, this new publication aims to contribute to this dialogue, so that both developing and developed countries are more likely to leap into better futures.
Text co-authored with Tom Steinberg, originally cross-posted from the World Bank’s Governance for Development blog. You can also read another article about this report in Apolitical here. While I’m at it: if you work in public service and care about making government work better, I highly recommend Apolitical, a peer-to-peer learning platform for government, sharing smart ideas in policy globally. Join for free here .
At the World Bank, we have published two new studies on the effect of citizen engagement on tax morale and tax compliance.
In the first, published last month, we examine the Brazilian case, using data from all 5,570 municipalities in the country. We focus on two types of institutions that municipalities can voluntarily adopt to give citizens the opportunity to voice their preferences on policies and spending: public policy councils and participatory budgeting. Municipalities who adopt these practices collect significantly more local taxes. For instance, the adoption of participatory budgeting leads to the collection of up to 39% more tax revenues. Overall, the increase in municipal budgets is equivalent to roughly 40% of their capital investment spending.
But how context-dependent are these findings?
In the second study, published last week, we present results from the largest cross-country experiment ever conducted on tax morale. A unique online experiment, the study involved 65,000 individuals across 50 countries from all continents. Our results show that regardless of government systems, levels of development and culture, citizens are more committed to tax compliance when they: i) are able to voice their preferences about government spending, and ii) learn about government oversight of public resources.
Michael Touchton, Brian Wampler and Tiago C. Peixoto
Abstract: Traditionally, governments seek to mobilize tax revenues by expanding their enforcement of existing tax regimes and facilitating tax payments. However, enforcement and facilitation can be costly and produce diminishing marginal returns if citizens are unwilling to pay their taxes. This paper addresses gaps in knowledge about tax compliance, by asking a basic question: what explains why citizens and businesses comply with tax rules? To answer this question, the paper shows how the voluntary adoption of two different types of participatory governance institutions influences municipal tax collection in Brazil. Municipalities that voluntarily adopt participatory institutions collect significantly higher levels of taxes than similar municipalities without these institutions. The paper provides evidence that moves scholarship on tax compliance beyond enforcement and facilitation paradigms, while offering a better assessment of the role of local democratic institutions for government performance and tax compliance.
Fredrik M. Sjoberg, Jonathan Mellon, Tiago C. Peixoto, Johannes Hemker and Lily L. Tsai
Abstract: An online survey experiment spanning 50 countries finds sizable improvements in tax morale when (a) the salience of anti-corruption efforts is increased and (b) citizens are allowed to voice their expenditure preferences to the government. These results hold very broadly across a uniquely large and diverse sample of respondents from all continents. The findings are consistent with theories emphasizing the role of democratic accountability, as well as of perceptions of legitimacy and “retributive justice,” in generating voluntary tax compliance. Implications and avenues for further research are discussed.
With a newly elected President and the most fragmented Parliament in its history, Brazilian politics are likely headed for gridlock. Lottery could well be the solution.
Tiago Peixoto and Guilherme Lessa
For many Brazilians who recently cast their ballots to elect a new President, the choice was between the unacceptable and the scandalous. Mr. Bolsonaro, the winning candidate, received 39.3% of votes, while abstentions, null and blank votes accounted for 28.5%. A record 7.4% of votes were null, the largest percentage since Brazil’s transition to democracy in the late 1980’s. Considering that voting is compulsory in Brazil, these figures signal a deep and persistent disbelief in democracy as a means to improve the life of the average citizen. When asked about her preferred candidate at the polling station, it would not be unthinkable for a voter to respond “I’d rather randomly pick any Brazilian to run the country.”
The idea may seem absurd, or a symptom of the ideological schizophrenia that now ravages Brazil, where the two contenders for the highest office were diametrically opposed and their supporters’ main argument was “the other is worse.” Research conducted in the United States indicates that the electorate’s mistrust of their representatives is far from being a Brazilian idiosyncrasy: 43% of American voters state they would trust a group of people randomly selected through a lottery more than they trust elected members of the Executive or Legislative.
Many political scientists view this as a symptom of a global crisis of representation, a growing distance between representatives and the represented, both part of a machine mediated by parties that are disconnected from everyday life and often involved in corruption scandals. While political parties are suffering decreasing membership, political campaigns are increasingly dependent on large donations and mass media campaigns – all of which can be done without the engagement of everyday citizens. The disconnect between citizens and their representatives has driven the international success of candidates who claim to be political outsiders (even if they are not) and private sector meritocrats.
Representative democracy has always suffered from an inherent contradiction: electoral processes do not generate representative results. Think of the teacher who asks her students who wants to be the class representative. Only one or two students raise their hand. To be a representative does not require broad knowledge of the reality of the represented but, rather, an extroverted and sociable personality which, ultimately, lends itself to the role to be played. In the case of elections, the availability of time and money for campaigning, as well as support from the party machinery, are also predicting factors in who gets to run and, most importantly, who gets to win.
The bias generated by electoral processes can take several forms, but is particularly visible in terms of gender, race and income. For instance, despite high turnover in the Brazilian Legislative, the numbers remain disheartening. While half of the population is female, their participation in the House of Representatives stands at a meager 15%. Similarly, 75% of House members identify as white, compared to 44% of the Brazilian population. The mismatch is not unique to Brazil. As reported by Nicholas Carnes in his recent book The Cash Ceiling, in the United States, while millionaires represent only three percent of the American population, they are a majority in Congress. While working-class people make up half of US citizens, they only account for two percent of members of Congress.
The denial of politics as a symptom of this disconnect demonstrates the extent to which inclusiveness in politics matters, bringing about some worrisome consequences. Heroicexceptions aside, the election of new representatives generally fails to alter the propensity of the electoral machine to reproduce its own logic. The Brazilian electoral system, like that of other modern democracies, continues to produce legislative bodies that fail to represent the diversity of their electorate. Changing politicians does not necessarily imply changing politics.
Fixing this imbalance between the electorate and the elected is a complex matter with which many scholars of democracy have grappled. An increasingly popular proposal among political scientists is the use of lottery as a complementary means to select Legislative representatives. Proponents of this approach describe several advantages, of which three are worth highlighting. First, a body of representatives selected by lottery would be more representative of the population as a whole, resulting in agendas and policies that are more closely aligned with societal concerns. Second, the influence of money in campaigning – a constant source of scandal and corruption – would be eliminated. Finally, and in line with well-established research in the field of decision-making, a more diverse legislative body would be collectively smarter, generating decisions that could maximize the public good.
But how would this work in practice?
“Let’s hold a lottery!”, says the spokesperson for today’s miracle solution. Lottery, after all, does have its precedents in democracy’s formative history. For over a century in classical Athens, randomly selected citizens were responsible for important advances in legislation and public policy. Similarly, at its height, the Republic of Florence used lottery to allocate some of the most important positions in the Executive, Legislative and Judiciary. Today, several countries use juries composed of randomly selected citizens as a means to ensure impartiality and efficacy within the Judiciary.
Globally, we see hundreds of inspiring experiences in which randomly selected citizens deliberate on issues of public interest: in Ireland and Mongolia to guide constitutional reforms; in Canada to inform changes in electoral legislation; in Australia to develop public budgets; and in the United States to support citizens’ legislative initiatives.
Naturally, such a complex and somewhat unexpected proposal brings about a challenging question: how can it be implemented in a way that results in a more representative Legislative? Changing the rules of the game, as we all know, is not a trivial task. Political reform, even if thoroughly thought through, still depends on the approval of those who benefit the most from the status quo.
The proponents of lottery selection rarely advocate for the direct substitution of members of parliament by randomly selected citizens. Pragmatically, they usually call for the implementation of intermediary strategies, such as the use of citizens’ panels as complementary decision-making processes.
So why not try it?
It is an established fact that Mr. Bolsonaro will be faced with one of the most fragmented congresses in Brazilian history. While his initial popularity may allow the president-elect to pass reforms in the first few months of his mandate, decision paralysis and political gridlock seem inevitable in years to come.What risk, then, would a panel of randomly selected citizens with a voice and a vote in congressional committees dealing with specific policies such as environment and education pose? Like a jury, such a panel would dedicate its time to understanding the facts relating to the subject at hand, listen to different positions, formulate amendments and potentially cast votes on the most divisive issues. It would represent a microcosm of Brazilian public opinion in an environment that is informed, egalitarian and civilized. Although unlikely, such a reform could be the first step towards strengthening the (increasingly weak) link between representatives and the represented.
*Article translated and adapted from original, published in Revista E, ed. 2400, October 2018.
The other day, a friend of mine who was going to speak at a conference asked me for good cases of civic tech “that works”. I didn’t hesitate, and advised him to get in touch with the people at NOSSAS, a Brazilian organization that combines online and offline collective action to promote social change (full disclosure, I am a member of their board). Until now, however, it has been a challenge to convey to unfamiliar audiences what the organization does, and how. This is why I am particularly glad to see that they have produced a short documentary (16 mins) “NOSSAS: a Laboratory of Other Futures”, which provides a glimpse into the organisation’s thinking and work. So, adding to the video, here are some of the reasons why I think this is a great example of a civic tech organization:
Blending online and offline: “oneline” activism
To my knowledge, no other organization combines online and offline action better than NOSSAS, with online mobilization often used as a gateway to more intensive (and offline) types of participation.
NOSSAS’ successful campaign in the State of Sao Paulo for the creation of the first Police Station dedicated to combating violence against women.
Along with their digital campaigns, they will often mobilize citizens to take offline action. This includes, for instance, attending legislative votes and exerting pressure on elected officials, or taking part in more performative interventions that draw attention from the mainstream media and the population as a whole.
Beyond the obvious target
Understanding that policy change often requires more than a simple stroke of a pen, NOSSAS’ engagement with public officials goes beyond the decision-makers who are formally entitled to make the policy change (e.g. mayor, governor). Their initiatives consistently target the ensemble of actors (e.g. legislators, public prosecutors) who may have an influence over a policy decision or implementation (either directly or indirectly).
NOSSAS’ rich combination of online and offline tactics of popular mobilization, together with this well-calculated engagement of state actors, creates multiple pressure points for governments to respond.
Civil Society as a Platform
A common denominator among the majority of traditional civil society organizations (CSOs) is the self-appointed representation of a specific constituency. In other words, these CSOs will often represent a fixed set of interests of a given constituency by which the CSOs have neither been elected nor authorized. However, one could argue that – for better or for worse – in a period in which citizens increasingly engage directly in political action through a variety of means, the importance of these traditional CSOs may be reduced at worse, and redefined at best.
In this respect, NOSSAS is a great example of emerging CSOs that are more adapted to their time. As such, these new CSOs do not claim to represent the interests of a certain constituency. Instead, they play the role of a platform that amplifies the voices of individuals, facilitating their engagement in collective (connective?) action on a multiplicity of issues they care about.
NOSSAS does have great knowledge of two key ingredients for civic tech: 1) how to mobilize citizens, and 2) how to get governments to respond. But what I find particularly interesting is that they translated this knowledge into a structured methodology to provide online and offline support to users of NOSSAS’ platforms to further their causes.
Does it work? Some evidence suggests that it does. For instance, Pressure Pan is a platform that allows any citizen to initiate collective action to exert pressure on the government regarding a particular agenda (e.g. public safety, mobility rights). And as we documented in Civic Tech in the Global South, while not all of the hundreds of campaigns on Pressure Pan can benefit from specific support from NOSSAS, when they do they are three times more likely to succeed.
A/B testing is similar to an online version of a randomized controlled trial. One of the main differences however is that A/B testing is low-cost, easily deployed (when you have the expertise), and real-time. Yet very few civic tech organizations take advantage of that opportunity. This not the case for NOSSAS: at any given point they are running a number of A/B tests, which help them to refine their mobilization tactics on an ongoing basis. If this sounds like a simple detail, it is not. Beyond generating precious knowledge for the organization’s core functions, the capacity to run A/B tests is often a good litmus test for whether organizations know how to leverage technology beyond the most obvious uses.
And finally, unlike many civic tech initiatives, NOSSAS does have a solid track record of results, a few of which are featured in the video, which you can watch below:
Before joining the board of Nossas, I was already a fan of the work they do: online, offline, and as a platform. I look forward to their work in 2018.
For more about Nossas, also read this excellent post by Felipe Estefan from the Omidyar Network.
The Hewlett Foundation is seeking consultants to help design a potential, longer-term research collaborative to study the application of behavioral insights to nudge governments to respond to citizen feedback. This is just fantastic and deserves a blog post of its own. Hopefully I will be able to do that before the EOI period ends.
Rise and fall of participatory democracy in Brazil?
In an excellent article for Open Democracy, Thamy Pogrebinschi and Talita Tanscheit ask what happened to citizen participation in Brazil. The authors note that “The two main pillars on which institutional innovations in Brazil had been erected – extensive institutionalization and a strong civil society – have not been enough to prevent a functioning system of social participation being torn to shreds in little more than a year.”
I have been asked for my take on the issue more than once. Personally, I am not surprised, despite all the institutionalization and the strength of civil society. Given the current Brazilian context, I would be surprised if the participatory spaces the article examines (councils and conferences) remained unaffected.
Playing the devil’s advocate, this period of crisis may also be an opportunity to reflect on how policy councils and conferences could innovate themselves. While they extremely important, one hypothesis is that these structures failed to appropriately channel societal concerns and demands that later exploded into a political crisis, leading to the current situation.
Provocations aside, it is just too early to tell whether this is the definitive death of conferences and councils. And my sense is that their future will be contingent upon two key points: i) the direction that Brazilian politics take following the 2018 general election (e.g. progressive x populist/authoritarian), ii) the extent to which councils and conferences can adapt to the growing disintermediation in activism that we observe today.
The Business Model of Civic Tech?
If you are working in the civic tech space, you probably came across a new report commissioned by the Knight Foundation and Rita Allen Foundation, “Scaling Civic Tech: Paths to a Sustainable Future.” As highlighted by Christopher Wilson at the Methodical Snark, while not much in the report is surprising for civic technologists, it does provide the reader with a good understanding of the expectations of funders on the issue of financial sustainability.
When thinking about business models of civic tech efforts, I wonder how much money and energy were devoted to having governments open up their datasets while neglecting the issue of how these governments procure technology. If 10% of those efforts had been dedicated to reforming the way governments procure technology, many of those in the civic tech space would now be less dependent on foundations’ grants (or insights on business models).
Having said this, I am a bit bothered by the debate of business models when it comes to democratic goods. After all, what would happen to elections if they depended on business models (or multiple rounds of foundations’ grants)?
Walking the talk: participatory grant making?
A new report commissioned by the Ford Foundation examines whether the time has come for participatory grant making. The report, authored by Cynthia Gibson, explores the potential use of participatory approaches by foundations, and offers a “starter” framework to inform the dialogue on the subject.
Well-informed by the literature on participatory and deliberative democracy, the report also touches upon the key question of whether philanthropic institutions, given their tax benefits, owe the public a voice in decisions they make. If you are not convinced, this Econtalk podcast with Bob Reich (Stanford) on foundations and philanthropy is rather instructive. There is also a great anecdote in the podcast that illustrates the point for public voice, as described by Reich:
“So, in the final days of creating the Open Society Institute and associated foundations, there was disagreement amongst the staff that Soros had hired about exactly what their program areas, or areas of focus would be. And, to resolve a disagreement, Soros allegedly slammed his fist on the table and said, ‘Well, at the end of the day, it’s my money. We’re going to do it my way.’ And a program officer that he’d hired said, ‘Well, actually Mr. Soros, about 30% or 40% of it would have been the taxpayer’s money. So, I think some other people actually have a say in what you do, here, too.’ And he was fired the next week.”
Talking about podcasts, the Real Democracy Now Podcast is fantastic. It is definitely one of the best things out there for practitioners and scholars working with citizen engagement.
Although broader in terms of the subjects covered, Talking Politics by David Runciman and Catherine Carr is another great option.
Techniques for mobilizing citizens to vote in elections have become highly sophisticated in large part thanks to get-out-the-vote (GOTV) research, with fascinating experimental evidence from interventions to increase turnout. Until recently, the use of these techniques has been mostly limited to electoral processes, often resorting to resource intensive tactics such as door-to-door canvassing and telemarketing campaigns. But as digital technologies such as email and SMS lower the costs for targeting and contacting individuals, the adaptation of these practices to participatory processes is becoming increasingly common. This leads to the question: how effective are GOTV-type efforts when using technology outside of the electoral realm?
One of the first (if not the first) efforts to bring together technology and GOTV techniques to non-electoral processes took place in the participatory budgeting (PB) process of the municipality of Ipatinga in Brazil in 2005. An automated system of targeted phone calls to landlines was deployed, with a recorded voice message from the mayor informing residents of the time and the location of the next PB meeting closest to them. Fast forward over a decade later, and New Yorkers can receive personalized text messages on their phones indicating the nearest PB polling location. Rather than a mere coincidence, the New York case illustrates a growing trend in participatory initiatives that – consciously or not – combine technology with traditional GOTV techniques to mobilize participation.
However, and unlike GOTV in elections, little is known about the effects of these efforts in participatory processes, the reasons for which I briefly speculated about in a previous post. We have just published a study in the British Journal of Political Science that, we hope, starts to reduce this gap between practice and knowledge. Entitled “A Get-Out-the-Vote Experiment on the World’s Largest Participatory Budgeting Vote in Brazil”, the study is co-authored by Jonathan Mellon, Fredrik M. Sjoberg and myself. The experiment was conducted in close collaboration with Rio Grande do Sul’s State Government (Brazil), which holds the world’s largest participatory budgeting process.
In the experiment, over 43,000 citizens were randomly assigned to receive email and text messages encouraging them to take part in the PB voting process. We used voting records to assess the impact of these messages on turnout and support for public investments. The turnout effect we document in the study is substantially larger than what has been found in most previous GOTV studies, and particularly those focusing on the effect of technologies like email and SMS. The increase in participation, however, did not alter which projects were selected through the PB vote: voters in the control and treatment groups shared the same preferences. In the study, we also assessed whether different message framing (e.g. intrinsic versus extrinsic) mattered. Not that much, we found, and a lottery incentive treatment had the opposite effect to what many might expect. Overall, our experiment suggests that tech-enabled GOTV approaches in participatory processes are rather promising if increasing levels of participation is one of the goals. But the “more research is needed” disclaimer, as usual, applies.
You can find the final study (gated version) here, and the pre-published (open) version here.
Results for Development has just published “Priceless?”, a report commissioned by the World Bank that develops a new, practical framework for estimating the full (economic) costs of open government programs (full disclosure: I have been minimally involved with the project at some of its stages). The framework is used to conduct a cost analysis of two cases: i) the well-known Ukrainian ProZorro e-procurement program, and ii) Sierra Leone’s Open Data Program. The final estimated costs might surprise some, but I will avoid spoilers at this stage.
The report is authored by the brilliant Praneetha Vissapragada and Naomi Joswiak and edited by none other than Nathaniel Heller and Courtney Tolmie. While much has been written about the potential benefits of open government reforms, much less has been dedicated to their respective costs. This new publication is a welcome addition towards addressing that gap, and will be a valuable resource for policymakers, practitioners and advocates working in the open government space.
It’s been a while since the last post here. In compensation, it’s not been a bad year in terms of getting some research out there. First, we finally managed to publish “Civic Tech in the Global South: Assessing Technology for the Public Good.” With a foreword by Beth Noveck, the book is edited by Micah Sifry and myself, with contributions by Evangelia Berdou, Martin Belcher, Jonathan Fox, Matt Haikin, Claudia Lopes, Jonathan Mellon and Fredrik Sjoberg.
The book is comprised of one study and three field evaluations of civic tech initiatives in developing countries. The study reviews evidence on the use of twenty-three information and communication technology (ICT) platforms designed to amplify citizen voices to improve service delivery. Focusing on empirical studies of initiatives in the global south, the authors highlight both citizen uptake (yelp) and the degree to which public service providers respond to expressions of citizen voice (teeth). The first evaluation looks at U-Report in Uganda, a mobile platform that runs weekly large-scale polls with young Ugandans on a number of issues, ranging from access to education to early childhood development. The following evaluation takes a closer look at MajiVoice, an initiative that allows Kenyan citizens to report, through multiple channels, complaints with regard to water services. The third evaluation examines the case of Rio Grande do Sul’s participatory budgeting – the world’s largest participatory budgeting system – which allows citizens to participate either online or offline in defining the state’s yearly spending priorities. While the comparative study has a clear focus on the dimension of government responsiveness, the evaluations examine civic technology initiatives using five distinct dimensions, or lenses. The choice of these lenses is the result of an effort bringing together researchers and practitioners to develop an evaluation framework suitable to civic technology initiatives.
The book was a joint publication by The World Bank and Personal Democracy Press. You can download the book for free here.
Women create fewer online petitions than men — but they’re more successful
Another recent publication was a collaboration between Hollie R. Gilman, Jonathan Mellon, Fredrik Sjoberg and myself. By examining a dataset covering Change.org online petitions from 132 countries, we assess whether online petitions may help close the gap in participation and representation between women and men. Tony Saich, director of Harvard’s Ash Center for Democratic Innovation (publisher of the study), puts our research into context nicely:
The growing access to digital technologies has been considered by democratic scholars and practitioners as a unique opportunity to promote participatory governance. Yet, if the last two decades is the period in which connectivity has increased exponentially, it is also the moment in recent history that democratic growth has stalled and civic spaces have shrunk. While the full potential of “civic technologies” remains largely unfulfilled, understanding the extent to which they may further democratic goals is more pressing than ever. This is precisely the task undertaken in this original and methodologically innovative research. The authors examine online petitions which, albeit understudied, are one of the fastest growing types of political participation across the globe. Drawing from an impressive dataset of 3.9 million signers of online petitions from 132 countries, the authors assess the extent to which online participation replicates or changes the gaps commonly found in offline participation, not only with regards to who participates (and how), but also with regards to which petitions are more likely to be successful. The findings, at times counter-intuitive, provide several insights for democracy scholars and practitioners alike. The authors hope this research will contribute to the larger conversation on the need of citizen participation beyond electoral cycles, and the role that technology can play in addressing both new and persisting challenges to democratic inclusiveness.
But what do we find? Among other interesting things, we find that while women create fewer online petitions than men, they’re more successful at it! This article in the Washington Post summarizes some of our findings, and you can download the full study here.
Other studies that were recently published include:
What effect does bureaucratic responsiveness have on citizen participation? Since the 1940s, attitudinal measures of perceived efficacy have been used to explain participation. The authors develop a “calculus of participation” that incorporates objective efficacy—the extent to which an individual’s participation actually has an impact—and test the model against behavioral data from the online application Fix My Street (n = 399,364). A successful first experience using Fix My Street is associated with a 57 percent increase in the probability of an individual submitting a second report, and the experience of bureaucratic responsiveness to the first report submitted has predictive power over all future report submissions. The findings highlight the importance of responsiveness for fostering an active citizenry while demonstrating the value of incidentally collected data to examine participatory behavior at the individual level.
Do online and offline voters differ in terms of policy preferences? The growth of Internet voting in recent years has opened up new channels of participation. Whether or not political outcomes change as a consequence of new modes of voting is an open question. Here we analyze all the votes cast both offline (n = 5.7 million) and online (n = 1.3 million) and compare the actual vote choices in a public policy referendum, the world’s largest participatory budgeting process, in Rio Grande do Sul in June 2014. In addition to examining aggregate outcomes, we also conducted two surveys to better understand the demographic profiles of who chooses to vote online and offline. We find that policy preferences of online and offline voters are no different, even though our data suggest important demographic differences between offline and online voters.
We still plan to publish a few more studies this year, one looking at digitally-enabled get-out-the-vote (GOTV) efforts, and two others examining the effects of participatory governance on citizens’ willingness to pay taxes (including a fun experiment in 50 countries across all continents).
In the meantime, if you are interested in a quick summary of some of our recent research findings, this 30 minutes video of my keynote at the last TicTEC Conference in Florence should be helpful.