By Sandoval-Almazan & Gil-Garcia (2012)

Social media is increasingly important for political and social activism in Mexico. In particular, Twitter has played a significant role in influencing government decision making and shaping the relationships between governments, citizens, politicians, and other stakeholders. Within the last few months, some commentators even argue that Mexican politics has a new influential actor: “I’m Number 132” (a studentbased social movement using Twitter and YouTube). After the Arab Spring and the uprisings that have led to significant political changes in Egypt, Tunisia, and Iran, the Mexican case could provide new insights to understand these social movements. Understanding the students’ political mobilization “I’m Number 132” in the context of the 2012 presidential election in Mexico, and how they have been using social media tools to communicate their concerns and organize protests across the country, could help us to explain why and how these social meda-enabled political movements emerge and evolve.

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