The Foundations of Motivation for Citizen Engagement

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Discussions about incentives to participate are increasingly common, but they are as shallow as most conversations nowadays about the subject of “feedback loops”. And very little reflection is actually dedicated to questions such as why, when and how people participate.

This is why this talk by Judd Antin, User Experience Researcher at Facebook, is one of the best I’ve heard lately. He goes a step further than making commonsensical assumptions, and examines the issue of motivations to participate in a more critical and systematic manner. When it comes to technology mediated processes, Judd is actually one of the few people looking seriously at the issue of incentives/motivations to participate.

In the talk Judd begins by arguing that “(…) the foundations of motivation in the age of social media, they are kind of the same as the foundations of motivation before the age of social media.” I cannot help but agree and sympathize with the statement. It is particularly annoying to  hear on a daily basis claims suggesting that individual and social processes are fundamentally altered by technologies, and “how new” this field is. “I don’t fool myself into thinking that this is a brand new world”, remarks Judd. Too bad so many are fooling themselves these days.

Judd’s take on incentives to participate is particularly sobering for some cheerleaders of gamification,  highlighting the limits of instrumental rewards and the need to focus on issues such as group identification, efficacy and – importantly – simplicity.

Finally, and on a more anecdotal note, it is interesting to see how some issues are similar across different spaces. At some point Judd points out that the “dislike” button is one of the features most requested by Facebook users. In a similar vein, one of the most requested features for e-Petitions platforms is the possibility to sign “against” a petition.

In both cases, these requests have been largely ignored. My feeling is that the implications for these choices of design for collective action are far from neutral, and these are issues that we should be looking at more closely.

In any case, Judd’s talk is great, and so are his articles: you can find a list of his most recent ones below.

Title / Author Year
SYSTEM FOR CUSTOM USER-GENERATED ACHIEVEMENT BADGES BASED ON ACTIVITY FEEDS
J Antin, EF Churchill, DA Shamma, M De Sa
US Patent 20,130,086,484
2013
Social desirability bias and self-reports of motivation: a study of amazon mechanical turk in the US and India
J Antin, A Shaw
Proceedings of the 2012 ACM annual conference on Human Factors in Computing …
2012
Profanity use in online communities
S Sood, J Antin, E Churchill
Proceedings of the 2012 ACM annual conference on Human Factors in Computing …
2012
Using Crowdsourcing to Improve Profanity Detection
SO Sood, J Antin, E Churchill
AAAI Spring Symposium Series, 69-74
2012
Local experts and online review sites
J Antin, M de Sa, EF Churchill
Proceedings of the acm 2012 conference on computer supported cooperative …
2012
Some of all human knowledge: gender and participation in peer production
A Forte, J Antin, S Bardzell, L Honeywell, J Riedl, S Stierch
Proceedings of the ACM 2012 conference on Computer Supported Cooperative …
2012
Apples to Oranges?: Comparing across studies of open collaboration/peer production
J Antin, EH Chi, J Howison, S Paul, A Shaw, J Yew
Proceedings of the 7th International Symposium on Wikis and Open …
2011
Gender differences in Wikipedia editing
J Antin, R Yee, C Cheshire, O Nov
Proceedings of the 7th International Symposium on Wikis and Open …
2011
Mobile augmented reality: video prototyping
M de Sá, J Antin, D Shamma, EF Churchill
Proceedings of the 2011 annual conference extended abstracts on Human …
2011
My kind of people?: perceptions about wikipedia contributors and their motivations
J Antin
Proceedings of the 2011 annual conference on Human factors in computing …
2011
Workshop on online reputation: context, privacy, and reputation management
J Antin, EF Churchill, BC Chen
Proceedings of the 20th international conference companion on World wide web …
2011
Technology-Mediated Contributions: Editing Behaviors Among New Wikipedians
J Antin, C Cheshire, O Nov
2011
Automatic identification of personal insults on social news sites
SO Sood, EF Churchill, J Antin
Journal of the American Society for Information Science and Technology
2011
Badges in social media: A social psychological perspective
J Antin, E Churchill
Human Factors, 1-4
2011
Toy Psychology-Using gaming tactics to shape our online behavior may not be as effective as some have hoped.
J Antin
Technology Review-Massachussets Institute ofTechnology-English Edition, 11
2011
General and Familiar Trust in Websites
C Cheshire, J Antin, KS Cook, E Churchill
Knowledge, Technology & Policy, 1-21
2010
Everyday favors: A case study of a local online gift exchange system
E Suhonen, A Lampinen, C Cheshire, J Antin
Proceedings of the 16th ACM international conference on Supporting group …
2010
Behaviors, adverse events, and dispositions: An empirical study of online discretion and information control
C Cheshire, J Antin, E Churchill
Journal of the American Society for Information Science and Technology 61 (7 …
2010
NONE OF US IS AS LAZY AS ALL OF US
C Cheshire, J Antin
Information, Communication & Society 13 (4), 537-555
2010
With a little help from my friends: Self‐interested and prosocial behavior on MySpace Music
J Antin, M Earp
Journal of the American Society for Information Science and Technology 61 (5 …
2010

Are ‘Good’ Citizens ‘Good’ Participants?

Article by Catherine Bolzendahl and Hilde Coffé recently published at Political Studies (2013):

Are ‘Good’ Citizens ‘Good’ Participants? Testing Citizenship Norms and Political Participation across 25 Nations. 

Abstract:

Whereas research on political participation typically investigates a variety of socio-economic and attitudinal characteristics, this cross-national study focuses on the relevance of norms when explaining political participation. We examine respondents’ normative beliefs about the importance of various measures of ‘good citizenship’, and their relationship to three modes of political engagement (activism, party membership and voting). We find assigning higher importance to paying taxes/obeying the law is negatively linked to all forms of participation, whereas the opposite is true for norms about the importance of voting and being active in associations. Greater emphasis on norms about understanding others and shopping politically is positively associated with political activism but not with more institutional forms of participation. The relationship between norms and participation differs somewhat across nations, with the most differences between Eastern European respondents and those from Western European and Western non-European respondents. In line with theories on democratic learning, we find that the relationship between citizenship norms and participation is often weakest among Eastern Europeans. Conclusions about the subjective and variable nature of democratic citizenship are discussed.

An interesting finding is the weak link between the duty to “keep a watch on the actions of government” and most types of participation (i.e. political activism and electoral participation). I cannot help but speculate about the extent to which these findings may help to explain why generally it is relatively easier to engage citizens in participatory processes (e.g. participatory budgeting) than have them monitor the outcomes of these same processes (e.g. oversight of budget execution).

Another possible reading is that the citizen who participates is different from the citizen who monitors. One of the practical implications of this would be that we should consider segmenting audiences (and outreach efforts) according to specific stages of the policy cycle.

Read the full article here.