Discussions about incentives to participate are increasingly common, but they are as shallow as most conversations nowadays about the subject of “feedback loops”. And very little reflection is actually dedicated to questions such as why, when and how people participate.
This is why this talk by Judd Antin, User Experience Researcher at Facebook, is one of the best I’ve heard lately. He goes a step further than making commonsensical assumptions, and examines the issue of motivations to participate in a more critical and systematic manner. When it comes to technology mediated processes, Judd is actually one of the few people looking seriously at the issue of incentives/motivations to participate.
In the talk Judd begins by arguing that “(…) the foundations of motivation in the age of social media, they are kind of the same as the foundations of motivation before the age of social media.” I cannot help but agree and sympathize with the statement. It is particularly annoying to hear on a daily basis claims suggesting that individual and social processes are fundamentally altered by technologies, and “how new” this field is. “I don’t fool myself into thinking that this is a brand new world”, remarks Judd. Too bad so many are fooling themselves these days.
Judd’s take on incentives to participate is particularly sobering for some cheerleaders of gamification, highlighting the limits of instrumental rewards and the need to focus on issues such as group identification, efficacy and – importantly – simplicity.
Finally, and on a more anecdotal note, it is interesting to see how some issues are similar across different spaces. At some point Judd points out that the “dislike” button is one of the features most requested by Facebook users. In a similar vein, one of the most requested features for e-Petitions platforms is the possibility to sign “against” a petition.
If I can vote for an e-petition, why can't I vote against it. Net support more significant than gross support?
In both cases, these requests have been largely ignored. My feeling is that the implications for these choices of design for collective action are far from neutral, and these are issues that we should be looking at more closely.
In any case, Judd’s talk is great, and so are his articles: you can find a list of his most recent ones below.
Article by Catherine Bolzendahl and Hilde Coffé recently published at Political Studies (2013):
Are ‘Good’ Citizens ‘Good’ Participants? Testing Citizenship Norms and Political Participation across 25 Nations.
Abstract:
Whereas research on political participation typically investigates a variety of socio-economic and attitudinal characteristics, this cross-national study focuses on the relevance of norms when explaining political participation. We examine respondents’ normative beliefs about the importance of various measures of ‘good citizenship’, and their relationship to three modes of political engagement (activism, party membership and voting). We find assigning higher importance to paying taxes/obeying the law is negatively linked to all forms of participation, whereas the opposite is true for norms about the importance of voting and being active in associations. Greater emphasis on norms about understanding others and shopping politically is positively associated with political activism but not with more institutional forms of participation. The relationship between norms and participation differs somewhat across nations, with the most differences between Eastern European respondents and those from Western European and Western non-European respondents. In line with theories on democratic learning, we find that the relationship between citizenship norms and participation is often weakest among Eastern Europeans. Conclusions about the subjective and variable nature of democratic citizenship are discussed.
An interesting finding is the weak link between the duty to “keep a watch on the actions of government” and most types of participation (i.e. political activism and electoral participation). I cannot help but speculate about the extent to which these findings may help to explain why generally it is relatively easier to engage citizens in participatory processes (e.g. participatory budgeting) than have them monitor the outcomes of these same processes (e.g. oversight of budget execution).
Another possible reading is that the citizen who participates is different from the citizen who monitors. One of the practical implications of this would be that we should consider segmenting audiences (and outreach efforts) according to specific stages of the policy cycle.
DemocracySpot 